The origins of Xilarate® began as a challenge in and of itself. The founder of National Sports, Norm Clements, saw it as a business opportunity, having retailed sports drinks across his chain of 20 stores, realizing that the demand for a natural, Canadian-made drink was simply not being met. Enter sports marketing and promotions expert, Peter McAskile, who believed—like Norm—that such a drink was possible and viable. It didn’t hurt that Peter’s hands-on experience had come from his work with one of the industry’s largest sports drink companies. Their common ground was in raising money for charity and, as a result, Peter agreed to volunteer his services, having full belief in Norm’s idea and the knowledge that he knew sports from a grass roots level on up. Add in the expertise and advice from sports-minded people from all walks of life—including food industry specialists and sports medicine experts—and you’ve got the birth of Xilaration Nation®. Creating the ultimate Canadian sports drink that could enhance the quality of personal performance was the goal. Mission accomplished—Xilarate® was the answer and Xilaration Nation® embraced the lifestyle.
~ Author Unknown
